MarketsRun a deal in this market
State · MO
Missouri
Data as of November 2024· Sources: Zillow ZHVI/ZORI, Census ACS
Strategy
Median home value
$242k
+4.4%Zillow ZHVI
Median rent
$1,350/mo
+4.8%Zillow ZORI
Gross yield
6.69%
Rent × 12 / value
Rent/price ratio
0.000%
1% rule benchmark
Median household income
$65,920
Census ACS
Owner-occupied
67.0%
Census ACS
Renter-occupied
33.0%
Census ACS
Population
-
Census ACS
What this means for LTR investors
Gross yield of 6.69% is below the 7% LTR sweet spot; you'd lean on appreciation here.
Rent grew 4.8% YoY while values moved 4.4%. That gap drives whether yield compresses or expands over time.
Renter share is 33% - a deep renter pool means lower vacancy risk in Missouri.
Median income of $65,920 sets the affordability ceiling on rent growth.