ROIStack
Market Intelligence

St. Louis, MO

Updated quarterly · Data sourced from Zillow ZHVI/ZORI, Census ACS, and FHFA. · Missouri overview

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Home Value

$225k+4.7%

Median Rent

$1,320+0.8%

Per month average

Gross Yield

7.04%

Annual rent / value

Rent / Price

0.587%

1% rule benchmark

HH Income

$73,000

Median household

Owner-Occ

70.0%

Renter-Occ

30.0%

Tenant demand share

Population

2.8M

Metro area census

Market Analysis

The St. Louis, MO real estate market currently sits at a median home value of $225k with median rents around $1,320/month, producing a gross yield of 7.04%. That puts St. Louis in the category of solid gross yield, right at the 7% LTR sweet spot. Over the past year, home values are up 4.7%, while rents rose 0.8%, the gap between those two trends is what determines whether yield compresses or expands over time for buy-and-hold investors in Missouri. St. Louis is an owner-occupier market (70% owner-occupied) where investor competition is generally lighter, with median household income of $73,000 setting the affordability ceiling on future rent growth.

Frequently asked questions

What is the average rent in St. Louis, MO?
As of late 2025, the median rent in St. Louis is approximately $1,320 per month, with rent growth of 0.8% year over year.
Is St. Louis a good market for rental property investing?
St. Louis produces a gross rental yield of about 7.04%. That is above the 7% threshold most long-term rental investors target, making it an attractive cash-flow market. Run your specific numbers in a calculator before committing capital.
What is the median home price in St. Louis?
The median home value in St. Louis, MO is approximately $225,000, up 4.7% from a year ago.
How have home prices changed in St. Louis over the past year?
Home values in St. Louis have moved 4.7% year over year, while rents have changed by 0.8%. This price-to-rent gap is the single biggest driver of long-term rental investor returns in the Missouri market.
What is the rent-to-price ratio in St. Louis?
St. Louis has a rent-to-price ratio of 0.587%, meaning monthly rent is about 0.587% of the home's price. The "1% rule" used by buy-and-hold investors looks for 1.0%+; this market falls short of that bar, which is typical for most large US metros today.

Nearby Missouri markets

Kansas City, MO

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