MarketsRun a deal in this market
State · SC
South Carolina
Data as of November 2024· Sources: Zillow ZHVI/ZORI, Census ACS
Strategy
Median home value
$294k
+2.7%Zillow ZHVI
Median rent
$1,650/mo
+4.0%Zillow ZORI
Gross yield
6.73%
Rent × 12 / value
Rent/price ratio
0.000%
1% rule benchmark
Median household income
$67,804
Census ACS
Owner-occupied
70.5%
Census ACS
Renter-occupied
29.5%
Census ACS
Population
-
Census ACS
What this means for LTR investors
Gross yield of 6.73% is below the 7% LTR sweet spot; you'd lean on appreciation here.
Rent grew 4.0% YoY while values moved 2.7%. That gap drives whether yield compresses or expands over time.
Renter share is 30% - a deep renter pool means lower vacancy risk in South Carolina.
Median income of $67,804 sets the affordability ceiling on rent growth.