ROIStack
Market Intelligence

Charleston, SC

Updated quarterly · Data sourced from Zillow ZHVI/ZORI, Census ACS, and FHFA. · South Carolina overview

Analyze a Charleston deal

Home Value

$440k-0.1%

Median Rent

$2,080+2.4%

Per month average

Gross Yield

5.67%

Annual rent / value

Rent / Price

0.473%

1% rule benchmark

HH Income

$82,000

Median household

Owner-Occ

67.0%

Renter-Occ

33.0%

Tenant demand share

Population

825k

Metro area census

Market Analysis

The Charleston, SC real estate market currently sits at a median home value of $440k with median rents around $2,080/month, producing a gross yield of 5.67%. That puts Charleston in the category of moderate gross yield, investors here typically lean on appreciation alongside cash flow. Over the past year, home values are down 0.1%, while rents rose 2.4%, the gap between those two trends is what determines whether yield compresses or expands over time for buy-and-hold investors in South Carolina. Charleston is an owner-occupier market (67% owner-occupied) where investor competition is generally lighter, with median household income of $82,000 setting the affordability ceiling on future rent growth.

Frequently asked questions

What is the average rent in Charleston, SC?
As of late 2025, the median rent in Charleston is approximately $2,080 per month, with rent growth of 2.4% year over year.
Is Charleston a good market for rental property investing?
Charleston produces a gross rental yield of about 5.67%. That is below the 7% LTR benchmark, so investors in Charleston typically combine modest cash flow with appreciation upside. Run your specific numbers in a calculator before committing capital.
What is the median home price in Charleston?
The median home value in Charleston, SC is approximately $440,000, down 0.1% from a year ago.
How have home prices changed in Charleston over the past year?
Home values in Charleston have moved -0.1% year over year, while rents have changed by 2.4%. This price-to-rent gap is the single biggest driver of long-term rental investor returns in the South Carolina market.
What is the rent-to-price ratio in Charleston?
Charleston has a rent-to-price ratio of 0.473%, meaning monthly rent is about 0.473% of the home's price. The "1% rule" used by buy-and-hold investors looks for 1.0%+; this market falls short of that bar, which is typical for most large US metros today.

Nearby South Carolina markets

Greenville, SCColumbia, SC

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