Market Intelligence

Baton Rouge, LA

Updated quarterly · Data sourced from Zillow ZHVI/ZORI, Census ACS, and FHFA. · Louisiana overview

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Home Value

$225k+6.3%

Median Rent

$1,290+6.2%

Per month average

Gross Yield

6.88%

Annual rent / value

Rent / Price

0.573%

1% rule benchmark

HH Income

$62,000

Median household

Owner-Occ

65.0%

Renter-Occ

35.0%

Tenant demand share

Population

870k

Metro area census

Market Analysis

The Baton Rouge, LA real estate market currently sits at a median home value of $225k with median rents around $1,290/month, producing a gross yield of 6.88%. That puts Baton Rouge in the category of moderate gross yield, investors here typically lean on appreciation alongside cash flow. Over the past year, home values are up 6.3%, while rents rose 6.2%, the gap between those two trends is what determines whether yield compresses or expands over time for buy-and-hold investors in Louisiana. Baton Rouge is an owner-occupier market (65% owner-occupied) where investor competition is generally lighter, with median household income of $62,000 setting the affordability ceiling on future rent growth.

Frequently asked questions

What is the average rent in Baton Rouge, LA?
As of late 2025, the median rent in Baton Rouge is approximately $1,290 per month, with rent growth of 6.2% year over year.
Is Baton Rouge a good market for rental property investing?
Baton Rouge produces a gross rental yield of about 6.88%. That is below the 7% LTR benchmark, so investors in Baton Rouge typically combine modest cash flow with appreciation upside. Run your specific numbers in a calculator before committing capital.
What is the median home price in Baton Rouge?
The median home value in Baton Rouge, LA is approximately $225,000, up 6.3% from a year ago.
How have home prices changed in Baton Rouge over the past year?
Home values in Baton Rouge have moved 6.3% year over year, while rents have changed by 6.2%. This price-to-rent gap is the single biggest driver of long-term rental investor returns in the Louisiana market.
What is the rent-to-price ratio in Baton Rouge?
Baton Rouge has a rent-to-price ratio of 0.573%, meaning monthly rent is about 0.573% of the home's price. The "1% rule" used by buy-and-hold investors looks for 1.0%+; this market falls short of that bar, which is typical for most large US metros today.

Nearby Louisiana markets

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